Image via CrunchBaseApple's new iPhone 4 goes on sale in New Zealand on Friday but prospective buyers are being kept in the dark where to purchase it.
The iphone will go on sale at selected Apple retailers and on the online Apple store on Friday but Apple refuses to say name the retailers.
A worker at Harvey Norman in Manukau City said staff would not be told whether they would stock the iPhone 4 until Friday morning and said the same policy of secrecy was applied to the launch of the iPad last week.
"It drives us crazy sometimes," she said.
The iPhone is expected to have a recommended retail price starting from $1099.
Apple has sold more than three million of the smartphones since it was launched a month ago in France, Britain, Germany, Japan and the United States.
Apple last week began doling out iPhone 4 bumpers to address concerns that touching certain parts of the handset chokes telecom signal strength.
In true Apple style, free bumpers were made available through an application that could be downloaded to iPhones from the Cupertino, California-company's online iTunes shop.
The gadget-maker is hoping a $US29 ($39) rubber-and-plastic case will put an end to the debate over the antenna on what Apple chief executive Steve Jobs calls "perhaps the best product we've ever made".
Apple said at its website that the bumper, which fits around the sides of the phone, will be free to all buyers of the iPhone 4 through to the end of September.
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