Sanitarium brand Marmite is to be relabelled as Mo-mite next month in support of Movember - the campaign to increase awareness of prostate cancer - the male equivalent of breast cancer that kills millions.
This campaign is to raise money for the Cancer Society and the NZ Mental Health Foundation in New Zealand.
For every jar of Marmite or Mo-mite bought in November 2008, Sanitarium will donate 15 cents to the Movember Foundation in New Zealand.
Are there similar promotions in your country to create awareness in prostate cancer there?
Momite prostate cancer promotion
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